Customer Centric Strategy Customer centric strategy is simply putting the customer first in all major business decisions. A more academic definition could be creating a positive customer experience, at every stage of the buying process, including post sale. Historically, this thinking was the basis for quotes like “the customer is […]
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For the 12 months to March 2018 9.46 million Australian shoppers (aged 14+) purchased something online in an average 4 week period (Roy Morgan). This is an increase of 590,000 people in a year and an increase of 2.3 million people since 2014. These numbers highlight that Australian shoppers are […]