This blog explains that understanding WHY shoppers buy your product / service is key to engaging with your target market.
Consumer research
5 posts
Brand / Market Share Historically brands and / or companies were “rated” by their brand / market share. The business logic was the higher the market share, the “better” the brand / business was being managed. Big brands / companies such as Nike regularly stated they were “market leaders” to […]
Customer Centric Strategy Customer centric strategy is simply putting the customer first in all major business decisions. A more academic definition could be creating a positive customer experience, at every stage of the buying process, including post sale. Historically, this thinking was the basis for quotes like “the customer is […]
Background As consumers change the way they shop, e.g. using smartphones, then the types of research undertaken should also change to better understand consumers. Traditional research methods may not accurately capture the necessary information in a timely manner. Are current research methods, e.g. scan / ‘big data’, the best option […]