Trust is important in any relationship. Unfortunately, there are numerous examples of when technology has broken the trust in a business to consumer relationship. Most recently hackers have stolen users’ personal data from retailers including Woolworths. So, do shoppers still trust Woolworths? Should suppliers and supermarkets trust technology to deliver offer a personalised service to shoppers? Does the shopper want a personalised offer more than to protect their personal data?
category management
4 posts
As an industry a great deal of time and effort is put into category reviews and creating category plans. Unfortunately, these category plans cannot always be implemented. Recent events such as COVID, extreme weather and war have highlighted the need for the industry to respond quickly to disruption in supply chains and shopper demands. The traditional category management process, with a 12 month category plan, may not be apt. The industry needs to embrace a more flexible approach to better manage disruption and meet the ever-changing demands of shoppers.
This blog explains there are a wide variety of different styles of category relationships that are successful.
This quick blog highlights that a category management mindset, i.e. category management is a way of thinking, is more important than the process, data used etc. Hard discounters and P/L manufacturers have been able to successfully grow their sales / share by focusing on meeting shopper demands. Hard discounters and […]