Trust is important in any relationship. Unfortunately, there are numerous examples of when technology has broken the trust in a business to consumer relationship. Most recently hackers have stolen users’ personal data from retailers including Woolworths. So, do shoppers still trust Woolworths? Should suppliers and supermarkets trust technology to deliver offer a personalised service to shoppers? Does the shopper want a personalised offer more than to protect their personal data?
Big Data
5 posts
Background Many manufacturers and supermarkets have made major investments into ‘big data’ to drive sales. For example, in April 2021 Woolworths bought a controlling stake in Quantium (from 47 to 75% shareholding) for $223M (AFR). In June 2021 Coles announced it would spend $2.5B on digital over 2 years […]
This blog explains that understanding WHY shoppers buy your product / service is key to engaging with your target market.
March 2018 the Wesfarmers board announced the plan to demerge the Coles supermarket business. What factor/s have decreased Coles recent profit / ROI?
