FMCG Expertise
Tim has 25 plus years experience in the FMCG industry working for a variety of suppliers to the major supermarket chains in Australia and the UK.
Tim has had a number of category, marketing and sales roles in a variety of categories. Tim has extensive experience of head office negotiations with major Australian retailers such as Aldi, Coles, Costco and Woolworths in Australia. Tim also worked in the UK as a category manager for 5 years supplying fresh produce to major supermarkets including Marks & Spencer, Sainsbury’s and TESCO. These roles have included brand management, category reviews, private label contracts and managing business relationships with the supermarkets. The reviews were completed utilising consumer insights for qualitative consumer research, e.g. focus groups, and quantitative research including scan / panel data (Aztec, Nielsen, TNS).
New suppliers to supermarkets
Entering major supermarkets for the first time can be complex. Each major retailer has different processes and expectations when ranging products.
Receive expert advice from Tim to understand how to partner with major Australian supermarkets. Tim can explain how supermarkets operate, their expectations of suppliers and assist you to become retail ready. Tim will demystify how supermarkets operate.
- How supermarket buying teams evaluate products
What retailers expect from suppliers
How to prepare for buyer meetings
How to build long-term retailer partnerships
This support helps suppliers become “retail ready” before approaching supermarkets.
If you are new to the industry my blog, An introduction into why Australian supermarket buyers range new products, may be useful.
Existing supplier to supermarkets?
Receive expert advice from Tim to unlock the full potential of your FMCG business. Tim offers in-depth knowledge of how Australian major supermarkets operate to help you overcome challenges and identify opportunities.
My blog, What do FMCG consultants do?, provides a brief overview of the scope of work I complete. Simply put I focus on shopper demands, supermarkets goals and supplier goals to identify opportunties and current roadblocks to success.
More details
Want to know more? These links provide further details about the services offered.