FMCG Brand / Category / Marketing / Sales Specialist
Hello. I am a university educated FMCG specialist with a category, marketing and sales background. After over 20 years’ experience in the ‘corporate’ world I now consult and offer my broad skills base to a range of clients. My skills base includes brand management, business strategy, category management, customer insights, digital marketing, e-commerce, FMCG, private label contracts and sales management to name a few.
I have developed my expertise by completing numerous category reviews with supermarkets including Aldi, Coles, Costco and Woolworths in Australia and Marks & Spencer, Sainsbury’s and TESCO in the UK. This background has allowed me to develop a broad category, marketing and sales skills base. I use this expertise to assist my clients with creating successful long term relationships with their customers (major supermarkets and consumers of their products).
My ‘corporate’ background includes working for businesses ranging from small family owned operations with less than $10M AUD turnover a year to large international operations with turnover of more than $1B AUD a year. The businesses have been in a variety of industries including fresh food, manufacturing, importing and also exporting.
I utilise a customer centric strategy with my clients. Initially I will talk with my clients to understand their goals. Then I will research why people (retail buyers and consumers) buy my clients’ product or service. I then use these insights to create and implement new, innovative sales and marketing ideas to grow my clients sales.
On a personal note I grew up in Sydney but now live in regional QLD. I basically grew tired of the traffic jams! I still support the Manly Sea Eagles, NSW Blues, Sydney FC and Liverpool in the EPL. I have been fortunate to travel to over 40 countries and see a lot of the world … Japan is next on the ‘to do’ list. I am also a foodie and constantly trying new cafes, recipes etc.