FMCG / Retail Expertise
Tim has over 20 years experience in the FMCG industry working for a variety of suppliers to the major supermarket chains in Australia and the UK.
Tim has had a number of sales, marketing and category roles in a variety of categories including fresh, grocery and general merchandise. Tim has extensive experience of head office negotiations with major Australian retailers such as Aldi, Coles, Costco and Woolworths in Australia. Tim also worked in the UK as a category manager for 5 years supplying fresh produce to major supermarkets including Marks & Spencer, Sainsbury’s and TESCO. These roles have included brand management, category reviews, private label contracts and managing business relationships with the retailers. The reviews were completed utilising consumer insights for qualitative consumer research, e.g. focus groups, and quantitative research including scan / panel data (IRI Aztec, Nielsen, TNS).
The major supermarkets in Australia (Aldi, Coles, Costco and Woolworths) all have different procedures and policies for ranging products and dealing with suppliers. For example, Aldi normally uses a tender process for private label products and awards a supply contract for 1 / 2 years. Coles and Woolworths will have a category review, normally 6 monthly for most categories. Bowen Consulting can partner with suppliers to explain how to best manage relationships with the major supermarkets in Australia.
This service normally includes:
Creating presentations (the deck)
Face to face negotiation with retail buyers
Assisting with submission of necessary paperwork, e.g. UBF and promotional programs
On going account management with buyers
For a free initial consultation, or meeting with Tim, simply complete this Contact Us form. I look forward to talking with you.