Background Amazon Australia After years of speculation and rumours Amazon offered Australian customers a local Amazon warehouse service from 5th December 2017. The question many are now asking is was the launch successful or not? Different people will use different measures for ‘success’. This blog shall focus on how customers […]
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Background As consumers change the way they shop, e.g. using smartphones, then the types of research undertaken should also change to better understand consumers. Traditional research methods may not accurately capture the necessary information in a timely manner. Are current research methods, e.g. scan / ‘big data’, the best option […]
September 2017 Introduction Customer centric is one of the hottest business buzz-phrases of this decade with good reason. Increasing access to user journeys from the moment that they engage with your product – whether physical or online – and heightened expectations from customers have required large companies to obsess over […]