Grocery shoppers have been slow to embrace online ordering / delivery. What has changed is that grocery shoppers are using more digital during the decision-making process. To assist shoppers during the decision-making process supermarkets are now offering in-store apps as part of their overall omni-channel retail strategy. Importantly these apps empower shoppers and allow supermarkets to offer an improved CX (customer experience).
Blog
42 posts
This blog explains the GFC was a catalyst that created a long-term change in shopper behaviour. 'Value' is now more important for the supermarket industry.
This blog quickly reviews Coles food differentiation strategy in Australia. The analysis suggests this be a defensive strategy to maintain current sales.
This quick blog will help demystify some of the reasons Australian supermarket buyers range new products … and why they don’t. This blog will be most useful for people that have limited experience in dealing with supermarket buyers in Australia.
This blog focuses on whether Wesfarmers was able to turn Coles around to create a long-term strategy for on going business success.
The plant-based meat alternatives category is achieving high growth rates, off a small base. This growth is due to the new range of products meeting consumers demand for products that are ‘good for you’ and ‘good for the planet’.
This blog quickly reviews the launch and major developments for Amazon Australia in the 18 months since launch. The focus is on the grocery retail industry.
Digital disruption is creating new sales opportunities for FMCG suppliers. This quick blog provides some tips for FMCG suppliers to maximise their ROI from their digital spend and evolve their supply chain / business model to meet the demands of customers and consumers.
This blog provides a quick overview of Kaufland Australia for potential suppliers. An introduction to Kaufland stores, ranging, pricing and buying process.
Domino's offers grocery retailers a benchmark for grocery e-ecommerce customer experience. Domino's stores, supply chain and technology create a good CX.
Explains why there are limited personalised ranges today and how to create them for Australian grocery retailers and suppliers.
Overview Disruption has created an opportunity for grocery manufacturers to develop a D2C model. Changes in technology, supply chains and how grocery consumers now shop for grocery (food and non-food) items have created this opportunity. This blog quickly highlights how grocery manufacturers could increase sales by developing a D2C model. […]