Background Coles and Woolworths recently announced their results for FY23. Both businesses have the same goal. Maximise profitable sales /

Background In the current trading environment (declining volume, shoppers trading down, high inflation) the challenge for manufacturers and supermarkets is

Background Due to a number of factors shoppers in Australia (and other nations) are struggling with ‘cost of living’ pressures.

Background Due to a number of factors many Australians are struggling with the ‘cost of living’. Shoppers are downtrading to

Due to the current inflationary environment many in FMCG are stating shoppers want ‘value’. As an industry how can we deliver value? Step 1 is to clearly understand what shoppers mean by ‘value’.

Psychographics is a term that tries to capture psychological factors that may influence a shoppers’ buying behaviour. There are numerous factors including activities, attitudes, behaviours, interests, lifestyle, opinions, personality and values that could be part of psychographic market segmentation. Obviously not all factors are important in all purchases.

This simple blog poses the important question is sustainability achievable for the FMCG industry? The FMCG (and other) industries are embracing new goals such as sustainability, circular economy, ESG etc. Whilst these goals are commendable the obvious question is are they realistic? Do all these different terms have the same meaning? Are the goals environmental, financial or social?

This simple blog uses the example of Red Bull (innovator) vs Coca Cola (incumbent) to help explain shopper led innovation. Red Bull physically is a very similar product to Coca Cola. To make both products requires water plus ingredients and carbon dioxide for effervescence. So why is Red Bull an energy drink? Original Coca Cola contains caffeine and sugar so why is it a soft drink and not an energy drink?

Background January 2020 WHO (World Health Organisation) declared COVID-19 a public health emergency of international concern. By March 2020 WHO

In a high inflation environment manufacturers and supermarkets will need to discuss cost price increases. The recent fight between TESCO and Heinz (Heinz ceased supply) has highlighted these negotiations can become adversarial. Do these adversarial negotiations deliver the best outcome? This quick blog suggests a different approach, collaboration, will deliver the best results for shoppers plus manufacturers and supermarkets.

Will Australia follow the lead of over 50 countries and introduce a sugar tax?
During the recent federal election campaign both major parties suggested that a sugar tax was a maybe. Previously their position had been no. So, what has changed?

Background ESG is an acronym for Environmental, Social and Corporate Governance. Some simple examples of ESG initiatives in FMCG would

Background FMCG consultants demystify the FMCG / supermarket industry for both suppliers and supermarkets. They utilise a broad skills base