This quick blog will help explain how Australian supermarket buyers range private label (P/L) SKUs. Each retailer will have their own unique process / structure but many steps are similar. Normal steps include tender submission, award supply contract and then product supply.
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47 posts
This blog explains there are a wide variety of different styles of category relationships that are successful.
Background COVID-19 did change the manufacturer / supermarket relationship in the short term. Traditional business practices, e.g. face to face meetings, were not physically possible during lockdown / restrictions. This quick blog suggests these changes are part of a long-term evolution of the manufacturer / supermarket relationship from personal to […]
This quick blog highlights that a category management mindset, i.e. category management is a way of thinking, is more important than the process, data used etc. Hard discounters and P/L manufacturers have been able to successfully grow their sales / share by focusing on meeting shopper demands. Hard discounters and […]
Background The Coronavirus Crisis (CVC) highlighted some on-going challenges the supermarket industry faces. This blog will highlight that an over reliance on ‘the system’, historical data and a limited understanding of shoppers created shopper dissatisfaction during the CVC. For ease of use this blog will regularly refer to Woolworths. […]
Grocery shoppers have been slow to embrace online ordering / delivery. What has changed is that grocery shoppers are using more digital during the decision-making process. To assist shoppers during the decision-making process supermarkets are now offering in-store apps as part of their overall omni-channel retail strategy. Importantly these apps empower shoppers and allow supermarkets to offer an improved CX (customer experience).
This blog explains the GFC was a catalyst that created a long-term change in shopper behaviour. 'Value' is now more important for the supermarket industry.
This blog quickly reviews Coles food differentiation strategy in Australia. The analysis suggests this be a defensive strategy to maintain current sales.
This quick blog will help demystify some of the reasons Australian supermarket buyers range new products … and why they don’t. This blog will be most useful for people that have limited experience in dealing with supermarket buyers in Australia.
This blog focuses on whether Wesfarmers was able to turn Coles around to create a long-term strategy for on going business success.
The plant-based meat alternatives category is achieving high growth rates, off a small base. This growth is due to the new range of products meeting consumers demand for products that are ‘good for you’ and ‘good for the planet’.
This blog quickly reviews the launch and major developments for Amazon Australia in the 18 months since launch. The focus is on the grocery retail industry.