FMCG Expertise

Tim has 25 years experience in the FMCG industry working for a variety of suppliers to the major supermarket chains in Australia and the UK.

Tim has had a number of category, marketing and sales roles in a variety of categories including fresh, grocery and general merchandise. Tim has extensive experience of head office negotiations with major Australian retailers such as Aldi, Coles, Costco and Woolworths in Australia. Tim also worked in the UK as a category manager for 5 years supplying fresh produce to major supermarkets including Marks & Spencer, Sainsbury’s and TESCO. These roles have included brand management, category reviews, private label contracts and managing business relationships with the retailers. The reviews were completed utilising consumer insights for qualitative consumer research, e.g. focus groups, and quantitative research including scan / panel data (IRI Aztec, Nielsen, TNS).

New suppliers to supermarkets

Receive expert advice from Tim to understand how to partner with major Australian supermarkets. Tim can explain how supermarkets operate, their expectations of suppliers and assist you to become retail ready. Tim will demystify how supermarkets operate.

The major supermarkets in Australia (Aldi, Coles, Costco and Woolworths) all have different procedures and policies for ranging products and dealing with suppliers. For example, Aldi normally uses a tender process for private label products and awards a supply contract for 1 / 2 years. Coles and Woolworths will have a category review, normally 6 monthly for most categories. Tim can partner with suppliers to explain how to best manage relationships with the major supermarkets in Australia.

If you are new to the industry my blog, An introduction into why Australian supermarket buyers range new products, may be useful.

Existing supplier facing challenges with supermarkets?

Receive expert advice from Tim to unlock the full potential of your FMCG business. Tim offers in-depth knowledge of how Australian major supermarkets operate to help you overcome challenges and identify opportunities.

My blog, What do FMCG consultants do?, provides a brief overview of the scope of work I complete. Simply put I focus on shopper demands, supermarkets goals and supplier goals to identify opportunties and current roadblocks to success.

For a free initial consultation, or meeting with Tim, my Contact Details . I look forward to talking with you.