FMCG marketing is unique as brands must try to influence three audiences at the same time:
Supermarket Buyers, In store shoppers and Online shoppers
Tim can help demystify FMCG marketing and help our clients build better relationships with their shoppers. The focus is on what drives shopper sales? Is it in-store activations including price promos, online, including retail media, or a mix of both?
Unlike other industries, FMCG marketing must also support the commercial goals of supermarkets, such as category growth and supporting their retail media.
This service normally includes:
Mapping your shoppers path to purchase
Reviewing numerous marketing opportunities, including retail media.
Creating a plan that focuses on activitations to drive sales and aligns with supermarket expectations.
