1. What services does Bowen Consulting provide?
Bowen Consulting provides FMCG consulting services including category management, supermarket ranging strategy, retail sales strategy, shopper led FMCG marketing for current and new suppliers to Australian retailers.
2. How can Bowen Consulting help my brand get ranged in Australian supermarkets?
Bowen Consulting helps suppliers to be retail-ready with advice on category management, building relationships with supermarkets and shopper insights to build strategies to secure ranging in major supermarkets.
3. Which supermarkets does Bowen Consulting have experience with?
Bowen Consulting has extensive experience working with major Australian retailers including Aldi, Coles, Costco and Woolworths.
4. Who does Bowen Consulting work with?
Bowen Consulting works with FMCG manufacturers, emerging brands, importers, and established suppliers looking to grow sales within Australian supermarkets and retail channels.
5. What is category management and why is it important?
Category management is when manufacturers and supermarkets work together to meet shopper demands. The goal is to maximise sales for manufacturers and supermarkets whilst still meeting shopper demands – generally called a triple win. It is important because it provides the foundations for a successful relationship between supplier and supermarket.
6. Can Bowen Consulting help new brands enter the Australian grocery market?
Yes. Bowen Consulting helps international and emerging brands understand the Australian grocery market, retailer expectations, pricing structures, and go-to-market strategies.
7. Does Bowen Consulting provide supermarket pitch presentations?
Yes. Bowen Consulting develops professional retailer pitch decks, category insights presentations, and sales strategies tailored to major supermarket buyers. Bowen Consulting can also represent suppliers in meetings, if required.
8. What experience does Bowen Consulting have in FMCG?
Tim Bowen has over 25 years of experience in sales, marketing, and category management across Australian and the UK.
I’ve delivered successful category reviews and business outcomes with major supermarkets including Aldi, Coles, Costco and Woolworths in Australia, and TESCO, Sainsbury’s, and Marks & Spencer in the UK. This experience has allowed me to develop a broad skills base, giving me deep insight into what supermarket buyers and consumers/shoppers truly want.
9. How do I start working with Bowen Consulting?
You can contact Bowen Consulting through the website contact form to discuss your brand, retail objectives, and consulting requirements. Contact Tim
10. What makes Bowen Consulting different from other FMCG consultants?
Bowen Consulting combines real supermarket experience, category insight expertise, and practical retail strategies to help brands successfully grow in the Australian grocery industry.