FMCG Consultant – Category / Marketing / Sales
I’ve delivered successful category reviews and business outcomes with major supermarkets including Aldi, Coles, Costco and Woolworths in Australia, and TESCO, Sainsbury’s, and Marks & Spencer in the UK. This experience has allowed me to develop a broad skills base, giving me deep insight into what supermarket buyers and consumers/shoppers truly want.
With over 25 years of hands-on experience in the FMCG sector—both in Australia and the UK — I bring a deep understanding of what drives growth and success in this competitive space. From fresh herbs to toilet rolls, I’ve marketed and sold a wide range of products, working closely with major supermarkets.
I have worked for suppliers ranging from small family-owned businesses (under $10M AUD turnover) to global FMCG companies (over $1B AUD turnover) across categories such as chilled, dairy, fresh food, frozen, general merchandise, grocery and smallgoods.
Now, I work as a consultant, helping businesses navigate the FMCG landscape with confidence. My focus is on delivering results through tailored strategies across category management, FMCG marketing and sales management.
At the core of my work is a simple philosophy: sustainable growth comes from aligning your brand and product offering with what shoppers and supermarkets actually want. I help my clients do exactly that—then develop and execute marketing and sales plans that drive long-term success, both in-store and online.
LinkedIn profile.
I have enjoyed working with Tim on consulting projects recently. He is able to combine his expertise in category, marketing and sales to create great ideas for clients. Importantly, Tim has a wealth of knowledge. His experience in Australia and the UK, plus working in a variety of categories from GM to fresh is unique. Tim uses his broad skills base and knowledge to create solutions for challenges his client face.
If you want to increase your sales, I suggest you contact Tim.
Peter Pokorny, Executive Director, Pokorny Advisory
Tim has always been a very collaborative person to work with and has all the tools to maximize performance within large national accounts in FMCG. I worked with him at Primo Smallgoods where he lead Coles and Aldi accounts across a large portfolio with a fast-moving NPD pipeline. I am happy to recommend him to be a professional point of contact for any business in this space.
Vince Milicevic, Head of Sales, Botany Group