Why AI will fail in FMCG
The tech industry suggests that AI could develop into a system that can manage FMCG supply chains. This is debateable due to:
Human behaviour constant changing
Lack of data (quantity and quality) for models to interpret
Difficulty implementing changes in a complex and large supply chain of physical products
Challenges in having all supply chain parties (e.g. suppliers, supermarkets) aligned to the same plan
Shoppers be willing to pay for AI
The FMCG industry will continue to invest in tech to manage their operations and better serve shoppers. AI will be part of the FMCG industry but it is unlikely to evolve into a system that could replace the current system.