This blog explains that understanding WHY shoppers buy your product / service is key to engaging with your target market.
Marketing
12 posts
Brand / Market Share Historically brands and / or companies were “rated” by their brand / market share. The business logic was the higher the market share, the “better” the brand / business was being managed. Big brands / companies such as Nike regularly stated they were “market leaders” to […]
Customer Centric Strategy Customer centric strategy is simply putting the customer first in all major business decisions. A more academic definition could be creating a positive customer experience, at every stage of the buying process, including post sale. Historically, this thinking was the basis for quotes like “the customer is […]
For the 12 months to March 2018 9.46 million Australian shoppers (aged 14+) purchased something online in an average 4 week period (Roy Morgan). This is an increase of 590,000 people in a year and an increase of 2.3 million people since 2014. These numbers highlight that Australian shoppers are […]
Background Amazon already has a warehouse in Melbourne (Dandenong South) and will build a second warehouse in Sydney (Moorebank). This investment in logistics highlights their substantially growth plans for their business in Australia. For Australian retailers and suppliers to be competitive in the marketplace they need to understand not only […]
Background Mary Meeker has published her latest report about how consumers shop, global e-commerce. This quick summary of her research focuses on the key consumers trends in global e-commerce. This report should be of interest to Australian businesses as Australia tends to follow trends overseas trends. Some key trends to […]
February 2018 Background This article will highlight ‘how to sell to Aussies online’ including the unique challenges Australia poses to online sellers. Please note that ‘online selling’ in this instance includes marketing your products or services online, to the customer, during their decision making process. According to NAB Online Retail […]
Background As consumers change the way they shop, e.g. using smartphones, then the types of research undertaken should also change to better understand consumers. Traditional research methods may not accurately capture the necessary information in a timely manner. Are current research methods, e.g. scan / ‘big data’, the best option […]
October 2017 Innovate or die Changes in technology can be viewed as a risk or an opportunity for business. Changes in technology allow consumers to change their behaviour and therefore the key to maximising the opportunity for business is to understand their consumers’ behaviour and how technology has or could […]
September 2017 Introduction Customer centric is one of the hottest business buzz-phrases of this decade with good reason. Increasing access to user journeys from the moment that they engage with your product – whether physical or online – and heightened expectations from customers have required large companies to obsess over […]
