Background During COVID there was substantial sales growth in digital orders (click and collect, home delivery). This is logical as shoppers’ behaviours dramatically changed. Due to legislation some had to isolate and others had to stay home (lockdown). Generally speaking, shoppers also wanted to minimise contact with other people in […]
FMCG
41 posts
Background Much has already been written about ‘the last mile’ in supermarkets. Since the 1990s supermarkets have trialled different business models, store formats, technology etc to create a positive shopping experience for home delivery. Supermarkets have invested in ‘the last mile’ as part of an overall offer (in-store and online). […]
Background Coles and Woolworths recently announced their results for FY23. Both businesses have the same goal. Maximise profitable sales / share by exceeding shopper expectations. This quick blog suggests the top line numbers are being driven by different approaches to managing a supermarket business. Should supermarkets develop internal capabilities and […]
Background In the current trading environment (declining volume, shoppers trading down, high inflation) the challenge for manufacturers and supermarkets is to increase category volume sales. The solution could be FMCG innovation. This simple blog provides a very simple framework and hints and tips for manufacturers and supermarkets (private label ranges) […]
Background Recently WHO (World Health Organization) advised that people should not consume non-sugar sweeteners (NSS) for weight control. So, are no / low / reduced sugar food and beverages, with NSS, healthy? There have been numerous reports of shoppers wanting healthier foods / options in supermarkets. Generally speaking, manufacturers and […]
Background Due to a number of factors many Australians are struggling with the ‘cost of living’. Shoppers are downtrading to P/L (private label) and are increasingly buying on promotion. In the short-term high inflation has hidden some underlying challenges for manufacturers and supermarkets including declining sales volume. Many are suggesting […]
Due to the current inflationary environment many in FMCG are stating shoppers want ‘value’. As an industry how can we deliver value? Step 1 is to clearly understand what shoppers mean by ‘value’. Psychographics is a term that tries to capture psychological factors that may influence a shoppers’ buying behaviour. There are numerous factors including activities, attitudes, behaviours, interests, lifestyle, opinions, personality and values that could be part of psychographic market segmentation. Obviously not all factors are important in all purchases.
This simple blog poses the important question is sustainability achievable for the FMCG industry? The FMCG (and other) industries are embracing new goals such as sustainability, circular economy, ESG etc. Whilst these goals are commendable the obvious question is are they realistic? Do all these different terms have the same meaning? Are the goals environmental, financial or social?
This simple blog uses the example of Red Bull (innovator) vs Coca Cola (incumbent) to help explain shopper led innovation. Red Bull physically is a very similar product to Coca Cola. To make both products requires water plus ingredients and carbon dioxide for effervescence. So why is Red Bull an energy drink? Original Coca Cola contains caffeine and sugar so why is it a soft drink and not an energy drink?
Trust is important in any relationship. Unfortunately, there are numerous examples of when technology has broken the trust in a business to consumer relationship. Most recently hackers have stolen users’ personal data from retailers including Woolworths. So, do shoppers still trust Woolworths? Should suppliers and supermarkets trust technology to deliver offer a personalised service to shoppers? Does the shopper want a personalised offer more than to protect their personal data?
Amazon Australia opened their first FC (fulfilment centre) almost 5 years ago. Later this year they plan to open Australia’s largest warehouse and the first Amazon Robotics FC in the Southern Hemisphere. To get a better understanding of how to partner with Amazon I have spoken with Betsy McGinn, co-author of The Amazon Roadmap: How Innovative Brands are Reinventing the Path to Market.