FMCG

PMI Purity and Metabolix Index
FMCG

Introduction to PMI (Purity and Metabolix Index) for FMCG

A PMI (Purity and Metabolix Index) can assist to inform shoppers that the product is healthy i.e. minimally processed and supports a healthy metabolism. No single metric can fully define a healthy food, a well-designed PMI framework has the potential to become a valuable tool for product development, category management and shopper communication.

Coles and Woolworths
FMCG

Coles and Woolworths vs the rest of the world

It is normal for many to focus on the Coles vs Woolworths supermarket battle. Numbers are analysed, results compared to suggest there is a ‘winner’. This analysis is of limited use because it does not include what other retailers are doing and importantly how shoppers are behaving. In my jargon you need to run the business by shoppers not spreadsheets.   

FMCG

Why FMCG Brands / SKUs Get Delisted by Supermarkets (and How to Fix It)

Many within the industry will suggest 60-80% of new products fail (i.e. delisted within 2 years). Half the battle for supermarket suppliers is getting ranged by major supermarkets. The other half of the battle is staying on shelf. This simple blog explains why brands and SKUs get delisted and what actions suppliers can take when they see the warning signs.

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