His expertise includes managing and supplying both private label and branded products to the major supermarket chains in Australia (Aldi, Coles, Woolworths) and the UK (Marks & Spencer, Sainsbury’s, TESCO).
Tim has broad experience in managing brands / products from fresh herbs to toilet rolls! His expertise includes BTL (below the line) and ATL (above the line) marketing campaigns, national TVC (TV campaigns), consumer research projects, NPD (new product development) and digital marketing. Importantly Tim understands what tactics can drive brand sales in the supermarket channel.
The Australian market has become ultra competitive for Australian brand owners due to:
- changing consumer behaviours
- foreign retailers, e.g. Aldi, entering the market
- auctions sites, e.g. Amazon, entering the market
- increasing sales of private label (P/L) ranges in supermarkets
Bowen Consulting offers expert advice for FMCG brand owners wishing to create, launch and / or manage brands. Importantly this advice is tailored to the FMCG market. For example, NPD, should include retailer expectations such as shelf friendly packaging. FMCG brands also need to consider how they will increase the retailer / category sales as well as their sales also. This expert advice will increase the likelihood of your brand being ranged and / or maintaining ranging / distribution
For a free initial consultation, or meeting with Tim, my Contact Details . I look forward to talking with you.