Brand / Product Management
Bowen Consulting offers expert advice for brand owners wishing to create, launch and / or manage brands / products. The advice could range from consumer research for a new product or service to managing national TV campaigns to increase brand awareness and sales. Whatever will deliver the best outcome for your brand and business.
Importantly this advice is tailored to the FMCG market. For example, NPD, should include retailer expectations such as shelf friendly packaging. FMCG brands need to consider how they will increase the retailer / category sales as well as the manufacturers sales also. This expert advice will increase the likelihood of your product / brand being ranged and / or maintaining ranging / distribution.
The Australian market has become ultra competitive for Australian brand owners due to:
- changing consumer behaviours
- foreign retailers, e.g. Aldi, entering the market
- auctions sites, e.g. Amazon, entering the market
- increasing sales of private label (P/L) ranges in supermarkets
We offer brand owners advice so that they can compete in this challenging market.
Tim has over 20 years experience in the FMCG industry. His expertise includes managing and supplying both private label and branded products to the major supermarket chains in Australia (Aldi, Coles, Woolworths) and the UK (Marks & Spencer, Sainsbury’s, TESCO).
Tim has broad experience in managing brands / products from fresh produce to toilet rolls! His expertise includes BTL (below the line) and ATL (above the line) marketing campaigns, national TVC (TV campaigns), consumer research projects and NPD (new product development).
For a free initial consultation, or meeting with Tim, simply complete this Contact Us form. I look forward to talking with you.