This blog quickly reviews Coles food differentiation strategy in Australia. The analysis suggests this be a defensive strategy to maintain current sales.
Yearly archives: 2019
5 posts
This quick blog will help demystify some of the reasons Australian supermarket buyers range new products … and why they don’t. This blog will be most useful for people that have limited experience in dealing with supermarket buyers in Australia.
Digital disruption is creating new sales opportunities for FMCG suppliers. This quick blog provides some tips for FMCG suppliers to maximise their ROI from their digital spend and evolve their supply chain / business model to meet the demands of customers and consumers.
Explains why there are limited personalised ranges today and how to create them for Australian grocery retailers and suppliers.
Overview Disruption has created an opportunity for grocery manufacturers to develop a D2C model. Changes in technology, supply chains and how grocery consumers now shop for grocery (food and non-food) items have created this opportunity. This blog quickly highlights how grocery manufacturers could increase sales by developing a D2C model. […]