This blog explains that understanding WHY shoppers buy your product / service is key to engaging with your target market.
Yearly archives: 2018
8 posts
Brand / Market Share Historically brands and / or companies were “rated” by their brand / market share. The business logic was the higher the market share, the “better” the brand / business was being managed. Big brands / companies such as Nike regularly stated they were “market leaders” to […]
“As more consumers look online to do their shopping. It seems only natural that we would add an online store to our offerings” Costco Australia Managing Director, Patrick Noone (The New Daily) Costco Online Store background Costco is one of the last major retailers to embrace an e-commerce service. Some […]
March 2018 the Wesfarmers board announced the plan to demerge the Coles supermarket business. What factor/s have decreased Coles recent profit / ROI?
Customer Centric Strategy Customer centric strategy is simply putting the customer first in all major business decisions. A more academic definition could be creating a positive customer experience, at every stage of the buying process, including post sale. Historically, this thinking was the basis for quotes like “the customer is […]
Background Amazon Australia After years of speculation and rumours Amazon offered Australian customers a local Amazon warehouse service from 5th December 2017. The question many are now asking is was the launch successful or not? Different people will use different measures for ‘success’. This blog shall focus on how customers […]
Background As consumers change the way they shop, e.g. using smartphones, then the types of research undertaken should also change to better understand consumers. Traditional research methods may not accurately capture the necessary information in a timely manner. Are current research methods, e.g. scan / ‘big data’, the best option […]