Tim Bowen is a category, marketing and sales consultant for the FMCG industry.
Bowen Consulting works with our clients to maximise their long-term sales in the supermarket industry. Firstly, this is achieved by ensuring our clients brand/range meets shopper and supermarket demands. Secondly, we assist our clients to develop and implement marketing and sales plans to maximise sales in supermarkets, including e-commerce. This can include managing the business relationship with major retailers such as Aldi, Coles and Woolworths. My blog, What do FMCG consultants do? , provides more information.
Bowen Consulting areas of expertise include:
Bowen Consulting works with a variety of clients from small start ups through to established multi-national operations.
Tim Bowen has 25 years experience in FMCG in Australia and the UK. Some say it is ‘in his blood’ as both of his grandparents were retailers.
Tim has marketed and sold everything from fresh herbs to toilet rolls! His experience includes marketing P/L (private label) and branded ranges. Also, he has managed business relationships with major Australian retailers such as Aldi, Coles, Costco and Woolworths.
Whilst living in the UK Tim specialised in category management and dealt with major retailers such as Marks & Spencer, Sainsbury’s and TESCO. Tim is so passionate about category management he even wrote a book about it – ‘Category Management 2020’.
Category Management 2020
Category Management is a way of thinking
Disruption is the new normal in the supermarket industry. Increasing sales of hard discounters, P/L (private label), small brands and online have changed the structure of the industry. The increasing power of shoppers and consumers will continue to change how the industry operates. New entrants with online expertise, such as Amazon, will continue to disrupt the industry. Also, new supply chains, such as direct to consumer, are changing the industry dynamics. So how do manufacturers and supermarkets compete?
This book highlights that a category management mindset is key to being competitive in this challenging environment. The concept of what category management is explained plus why manufacturers and supermarkets should adopt this thinking. Finally, a simple model is presented to illustrate how category management works.
Category Management 2020 is available in e-book and paperback exclusively from Amazon. Link to