Bowen Consulting is a unique sales and marketing agency that focuses on improving sales for FMCG suppliers and retailers. Tailor made solutions are developed for your business. Areas of expertise includes brand management, business strategy, category management, customer insights, digital marketing, e-commerce, FMCG, private label contracts and sales management to name a few.
Bowen Consulting works with a variety of clients from small start ups through to established multi-national operations.
Your business may face a number of different challenges to achieving increased sales. Bowen Consulting offers a broad range of services to help you overcome these challenges. The broad range of services offered also allows you to be reassured we can create and implement the sales and marketing ideas suggested. Some of the services we offer include:
Your business is unique so the process used will be tailored to your situation. Some common steps in your increased sales process include:
- Understand your business goals
- Understanding your target markets. This includes customers, e.g. major retailers, and consumers of your brand / product.
- Understanding your category, including direct and indirect competitors
Customer and consumer insights are then used to create and implement new, innovative sales and marketing ideas to grow your sales.
Category Management 2020
Category Management is a way of thinking
Disruption is the new normal in the supermarket industry. Increasing sales of hard discounters, P/L (private label), small brands and online have changed the structure of the industry. The increasing power of shoppers and consumers will continue to change how the industry operates. New entrants with online expertise, such as Amazon, will continue to disrupt the industry. Also, new supply chains, such as direct to consumer, are changing the industry dynamics. So how do manufacturers and supermarkets compete?
This book highlights that a category management mindset is key to being competitive in this challenging environment. The concept of what category management is explained plus why manufacturers and supermarkets should adopt this thinking. Finally, a simple model is presented to illustrate how category management works.
Category Management 2020 is available in e-book and paperback exclusively from Amazon. Link to
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