FMCG Consultant for Australian Supermarket Suppliers
Category Management Consulting
Sales & Range Review Strategy
FMCG Marketing and Shopper Strategy
Tim Bowen is a FMCG consultant, with 25+ years experience, providing independent, senior level consulting for FMCG suppliers of Australian supermarkets. Services include category management, shopper led marketing and commercial sales strategy , with major supermarkets including Aldi, Coles, Costco and Woolworths.
Trusted FMCG Expertise for Australian FMCG suppliers
Bowen Consulting works exclusively with new and current supermarket suppliers seeking clearer strategy, stronger buyer conversations and better commercial outcomes.
With deep experience across Aldi, Coles, Costco and Woolworths, I help suppliers translate data, insight and strategy into measurable commercial outcomes — shopper centric ranges, long-term sales and sustainable growth.
This is not junior agency work or generic advice. You work directly with a senior consultant who understands how supermarket buyers think, how range reviews are won, and how to build compelling, retailer-ready stories.
What we help you achieve
Align sales, marketing and category into one clear commercial plan
Develop ranges based on shopper insights
Build credible category leadership with retailers
Improve commercial outcomes for suppliers
Who We Work With
• FMCG manufacturers and brand owners
• Chilled, dairy, fresh, grocery, GM, packaged food suppliers
• SME and mid-sized suppliers scaling into major retailers
• Established brands needing sharper commercial performance
Whether you are seeking first-time ranging or defending a mature portfolio, we tailor support to your stage of growth.
Tim Bowen – FMCG Expert, Author & Consultant
With over 25 years experience in the Australian and UK FMCG industries , Tim has worked with leading retailers including Aldi, Coles, Costco, Woolworths plus Marks & Spencer, Sainsbury’s, TESCO.
Tim has marketed and sold everything from fresh herbs to toilet rolls! From launching private label products to building successful branded ranges, Tim knows what works in today’s competitive grocery market. He’s also the author of ‘Category Management is a way of thinking’, a guidebook for staying competitive in a disrupted industry. Book available on Amazon
Tims LinkedIn profile.
Why Clients Choose Bowen Consulting
• Senior-level experience only – no hand-offs to juniors
• Deep understanding of Australian supermarket buying teams
• Broad skills base in category, marketing and sales
• Commercially pragmatic, not theoretical
• Flexible engagement: project-based or retained
Clients value clarity, independence and advice that stands up in a buyer meeting.
Tim has extensive knowledge of the retail and supermarket industry. He is fair, knowledgeable, and highly experienced. We have worked with him and were pleased with the results. If you’re looking to expand your market, especially into major supermarkets, we highly recommend his services.
Ali Karami, Founder & CEO, nudeherbs
Initially, Tim focused on overcoming some challenges we had with our brands in major supermarkets. Today Tim is driving our business plans with major supermarkets and helping us create new products and brands for the Australian market.
Tim knows grocery stores, how they think and how to succeed with them. If you want to improve your business with major supermarkets, I suggest you contact Tim.
Ian Henderson, CEO Australian Vinegar